About Us

The SubShots Team

In October of 2012, Jamie Hanford and Sean Calvillo started a company under the name Force 5 Lacrosse based in Norwalk, CT. Force 5 distributed lacrosse uniforms and apparel products. Force 5 also provided lacrosse instruction via private lessons and summer camps. Jamie and Sean built a profitable business centered around providing premium products and unmatched customer service. They were also introduced to many different printing technologies through their suppliers including Dye Sublimation that they could apply in the future.

In 2017, Sean and Jamie rebranded the company to Dye Hard launched SubShots.com and the HD Metal Print product. This included in investing in dye sublimation, direct to garment and laser engraving equipment and the necessary manufacturing space to produce their own high end print products.

Throughout this growth, the goal has stayed the same.  The company remains committed to providing the best print products and customer service in the industry.


About Norwalk

Norwalk, CT

We’re proud to be a small business in Norwalk. Our community is a vibrant one, full of life and with an amazing history.

The history of Norwalk starts with Roger Rudlow that purchased the areas east of the Norwalk River from Chief Mahackemo of the Norwaake (or Naramauke) Indians in 1640. Norwalk was settled in 1649, incorporated September 1651, and named after the Algonquin word noyank, meaning "point of land", or more probably from the native American name "Naramauke".

Norwalk, CT is based in highly accessible Fairfield County one hour from Manhattan and our business can be found at this address: 89 Day Street Norwalk, CT 06854.