In October of 2012, Jamie Hanford and Sean Calvillo started a company under the name Force 5 Lacrosse. Force 5 distributed lacrosse uniforms and apparel products. Force 5 also provided lacrosse instruction via private lessons and summer camps. Jamie and Sean built a profitable business centered around providing premium products and unmatched customer service. They were also introduced to many different printing technologies through the suppliers including Dye Sublimation that they could apply in the future.
Since then Jamie and Sean have invested in printing equipment and space and have rebranded to SubShots. The goal has not changed however. The company remains committed to providing the best family and sports oriented print products and customer service in the industry.